With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands. The hurdles that lie ahead are reminiscent of the early days…

(SOURCE) https://www.adweek.com/convergent-tv/the-streaming-ecosystem-is-changing-everything-where-do-we-go-from-here/