Back Market, a marketplace for refurbished devices, is on a mission to steal Apple’s thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple’s annual keynote event today, Back Market’s “Let Them Buy New” is a biting parody of the tech industry’s dominant players. In the…

(SOURCE) https://www.adweek.com/brand-marketing/back-market-apple-keynote-event-ad-hyping-refurbished-devices/