As gaming attracts mixed-age audiences, advertising gets complicated

Adults and children both enjoy gaming, which presents challenges for developers, especially if a popular licensed character is involved. 

(SOURCE) https://www.marketingdive.com/news/gaming-mixed-age-audiences-digital-advertising/632658/

Share:

Related Posts

Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them

PBS is premiering a new six-part series on July 5 hosted by author...

Activision Blizzard’s Game-Changing Marketing Approach

When it comes to gaming, certain publishers just know how to create franchises...

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website