As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing landscape. Seattle-based e-bike brand Rad Power Bikes and refurbished bike sales platform Upway are working to build on the recent excitement around e-bikes while establishing…

(SOURCE) https://www.adweek.com/brand-marketing/e-bike-brands-aim-to-capitalize-on-the-categorys-expansion/