After splitting from FIFA, publisher EA Sports’ new soccer game is here. EA Sports FC 24–the latest video game in the series previously branded under soccer’s global governing body–went on sale today. Accompanying the launch is a high octane campaign that brings the game’s drama into the real world. Created by Wieden+Kennedy Portland, “Football Is…

(SOURCE) https://www.adweek.com/brand-marketing/ea-sports-fc-24-soccer-game-post-fifa/