Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections. David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek’s Lucinda Southern during…

(SOURCE) https://www.adweek.com/media/how-brands-use-tech-platforms-create-micro-communities/