More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion. Number aside, brands face an important inflection point where culture is originating from the ground up and creators have an increasing amount of power. Lastly, it is instrumental to…

(SOURCE) https://www.adweek.com/brand-marketing/how-web3-is-creating-space-for-a-phygital-experience/