In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. “You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago,” said Adam Lovallo, founder of digital agency Thesis. “That’s no longer the case.” In 2023, brands are diversifying…

(SOURCE) https://www.adweek.com/media/in-2023-savvy-dtc-brands-diversify-playbook/