In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP’s merger of two of its flagship agencies, VML Y&R and Wunderman Thompson, to form an entity of 30,000 people across 64 markets is, in some ways, a response to that competition. Mark Read, CEO of WPP, has…

(SOURCE) https://www.adweek.com/agencies/mark-read-on-wpps-latest-mega-merger-the-formation-of-vml/