Meta, IRI team up to integrate in-store data with social ads - The Fitting Room | Consumer Marketing

Meta, IRI team up to integrate in-store data with social ads

IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

(SOURCE) https://www.marketingdive.com/news/iri-meta-ansa-data-facebook-instagram/639700/

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