Beauty brand L’Or?al has partnered with avatar platform Ready Player Me for a multi-brand partnership that will continue its aim to develop a more inclusive nature among Web3 audiences. The company’s brands Maybelline New York and L’Or?al Professionnel will create makeup and hairstyles to be used on gamer avatars through Ready Player Me, which can…

(SOURCE) https://www.adweek.com/brand-marketing/online-players-get-makeovers-from-beauty-experts-at-loreal-and-maybelline/