Many people can recall anti-drug messages from their youth–if you grew up in the U.S. in the 1980s or ’90s, the Just Say No or DARE campaigns may come to mind. But analysis has since shown that those popular slogans largely failed to prevent drug use among young people. A new anti-drug campaign in Sweden…

(SOURCE) https://www.adweek.com/creativity/provocative-anti-drug-ads-target-a-new-generation-concerned-with-sustainability/