The Harlem Globetrotters hadn’t had a television series since the 1970s–that is, until Keith Dawkins came along. The iconic basketball exhibition team–founded in Chicago in 1926–has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. But to keep the century-old brand relevant,…

(SOURCE) https://www.adweek.com/convergent-tv/road-to-brandweek-inside-the-harlem-globetrotters-return-to-television/