Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap’s AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, “After exploring our options…

(SOURCE) https://www.adweek.com/programmatic/snap-shutters-ar-enterprise-services-unit-less-than-a-year-after-launch/