“This is a new day for the brand,” Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities. Garcia, who took on the role just under a…

(SOURCE) https://www.adweek.com/brand-marketing/stella-artois-chief-marketer-on-the-brands-new-direction-around-authentic-connections/