Cannes used to be the annual procession of Adland’s finest to a privileged corner of the Riviera to recognize the best work and strongest ideas of an industry with the potential to affect huge societal change. In recent years, it has become mostly associated with too much wine and too little actual effect on the…

(SOURCE) https://www.adweek.com/creativity/this-years-cannes-saw-more-collaborations-and-great-techspectations/