To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan. The installation features the words “Lock Your Love” in capital letters, with the “O” in each word being represented by a Tiffany…

(SOURCE) https://www.adweek.com/brand-marketing/tiffany-co-lock-bracelets-augmented-reality/