Audio company iHeartMedia debuted on Monday a new tool, developed in partnership with brand safety vendor Sounder, that scores the brand safety of every podcast in its catalog on an episodic level, according to chief data officer and president of revenue strategies Brian Kaminsky. The unnamed tool uses machine-learning technology to assess the brand safety…

(SOURCE) https://www.adweek.com/programmatic/iheartmedia-brand-safety-tech/