Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek…

(SOURCE) https://www.adweek.com/brand-marketing/brandweek-whatsapp-verizon-underserved-consumers-value-marketing/